Collection: SEEDAN

Seedan

Salia Cheung studied womenswear at the London College of Fashion. During her postgraduate studies in fashion curation at Central Saint Martins, she obtained a first-class honors master's degree. Salia has previously worked as a design assistant at London brands ERDEM and J.W.ANDERSON, as well as in marketing at the renowned London boutique Browns.

Salia incorporates years of aesthetic concepts into her brand, avoiding overly complex design language. Her designs feature lively and carefree colors, aiming to harmonize with nature. She uses comfortable and soft fabrics, catering to everyone's need to find leisure time in urban daily life. Seedan is the transliteration of 是但, Saliaʼs native Cantonese word that means carefree and chill.