Humayra.S, established in 2022, seamlessly blends modern aesthetics with traditional culture. By juxtaposing oversized silhouettes, the brand blurs gender boundaries, creating a lifestyle that transcends traditional categorizations. With a focus on bringing warmth and joy to the wearer's everyday life, Humayra.S strives to make fashion inclusive and suitable for individuals of all genders.
Humayra's Story
Humayra (Su Dan) was born in Hunan, China, fueled by an enduring passion for fashion that led her to pursue fashion design after graduating with a business degree. Despite the absence of formal study in design, Humayra showcased remarkable talent, earning a place at Central Saint Martins, where she successfully completed rigorous training. Inspired by everyday life and interpersonal connections, Humayra seamlessly blends Eastern and Western aesthetics in her design creations, weaving captivating narratives through her work.
The design inspiration originates from the story of inheritance between the designer and her grandfather.
2023 AUTUMN/WINTER COLLECTION
A POSTCARD TO MY GRANDPA
Since Humayra's birth, her grandfather, an avid stamp collector, would create a yearly stamp album containing all the stamps issued that year for her. Influenced by her grandfather's stamp collecting hobby during her childhood, Humayra, as she grew older, started sending herself a postcard whenever she visited a new place, collecting postmarks from different locations.
The 2023 autumn-winter collection is an extension of her grandfather's stamp collecting passion, narrating a story about bygone times. In this era, couriers on bicycles traversed cobblestone streets, delivering letters filled with expectations and longing to mailboxes. As time passed, only those letters, the cobblestone paths with rolling bicycle wheels, and the bricks of walls they passed by remained. Now, these things belongs to the past take on the form of clothing, once again becoming a part of everyone's journey of life.
23A/W COLLECTION LOOKBOOK
