ABOUT THE BRAND
In 2023, designer SHA officially launched the personal brand "MONO FLAT." The terms "MONO" and "FLAT" are both neutral word, embracing a premise of boundless possibilities. From conceptual ideation to artistic manifestation, SHA is dedicated to exploring collisions in various forms. Grounded in the perspective of the observer, each collection narrates the scenes of "collisions" witnessed by the designer through innovative design expressions.
PICTURE FORM SHA'S GRADUATION PROJECT
DESIGNER SHA
Designer SHA, an alumna of Donghua University, pursued her MAs at both Central Saint Martins and Chelsea College. Her London journey included valuable stints at Rachel Thomas Studio, where she contributed to an installation for the "GENIUS PROJECT," a collaboration between Moncler and Craig Green. Later, SHA became a designer at the esteemed British brand Murkyart.
These diverse experiences brought SHA a profound understanding of clothing from multiple perspectives. She explores ways to manifest two-dimensional illustrations into three-dimensional fashion, delving into the nuanced realms of visual representation and apparel.
2023 AUTUMN/WINTER COLLECTION
【A ROOM FOR A BODY】
The first series of MONO FLAT, "A ROOM FOR A BODY", is based on the concept of "self". Within the frequent conflicts arising from societal assigned role frameworks and the individual's sense of self-worth, it explores the freedom of the individual as a "self" within the constraints of these frameworks.
